NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), an independent European agency and leader in digital performance marketing, today announces its results for the second quarter of 2014.
The strong result in the second quarter shows how NetBooster has raised the bar in terms of its performance level. This impressive turnaround in profitability is due to the streamlining of the Company as well as landmark client wins. Restructuring efforts were also applied to the client portfolio by reducing the number of clients and removing the less profitable ones, which resulted in gross margin losses.
NetBooster is one of four French agencies to be certified ‘Premium Reseller’ by Google.
This certification, which goes in line with the “Google Analytics Certified Partner” partnership between Google and NetBooster, now gives us the privilege to sell and implement the Google Analytics Premium tool on our client’s websites.
To ensure the level of service delivered by certified agencies, Google has implemented strict procedures for ongoing controls: quarterly business reviews, presentation of case studies and measurement of the impact on business…
This new offering allows NetBooster to position itself more than ever as the agency of performance marketing and customer knowledge.
NetBooster is currently the largest agency to have been granted this certification and it is the only certified one to offer its customers a comprehensive European presence through its local offices.
In order to meet this need, NetBooster has developed an advanced AdWords script, to complement the bidding tools, which connects to the feeds of aircraft occupancy and modifies the ad prices and the dates on the fly.
This allows Emirates to react in real time and in a qualified way to user demand on search engines, by creating flexible and dynamic customised ads, using the levers of price and passenger occupancy.
PSA brands (Peugeot, Citroën and DS) have chosen NetBooster to implement their Universal Analytics Premium on their websites
DnA by NetBooster, the newly launched international department at NetBooster, specialising in Data & Analytics has been selected by PSA Peugeot Citroën, a French multinational manufacturer of automobiles and motorcycle to build and implement its new strategy. This includes measuring PSA’s group and subsidiaries digital performance via the use of Google’s Universal Analytics Premium.
A unique team of experts in Analytics and Data scientists at NetBooster is working on this large scale project, which consists of more than 1500 websites for brands such as Peugeot, Citroën and DS worldwide.
“Having just recently announced the establishment of our new Data and Analytics team (DnA Department), I’m very excited to welcome the PSA Group as a worldwide new client in our Data offering. Automotive is a very exciting industry for NetBooster and Data services help us building our track record. With exciting clients such as PSA, Scout24, Argos and Promovacances, NetBooster is at the forefront of the Data & Analytics Industry in Europe.” said Tim Ringel, CEO of NetBooster
In an environment where digital is providing an increasing amount of data and where data inflation is a trendy topic, client knowledge is still not at the levels it should be. Growing investments on digital channels and the accrual of data, obliges businesses to review their strategy.
Finding new ways to measure digital performance hence becomes essential.
Within that shift, NetBooster is strengthening its skills related to data and launches an independent international business unit, ‘DnA by NetBooster’ offering a new view on data.
DnA by NetBooster’s answer is to centralize all data – site-centric, ad-centric, product-centric, customer-centric and offline – deduplicated and synchronised – within one single tool, in order to modelise them.
This centralisation allows taking a macro approach on all user behaviour as well as on the interactions between the levers and the content. For example, the correlation between the multi-channel path and the usage of the content allows determining at what moment in time a visitor should be retargeted when he’s not able to finish its conversion process.
A new multi-channel targeting
In fact, knowing that a same prospect will go through different levers before converting will allow us to properly segment the levers and to define their optimal position within the multi-channel conversion path.
This classification is aiming at optimising campaign costs and at improving their ROI, while triggering levers only when their contribution to conversion is the highest possible.
Learn more about DnA
DnA is positioned straight away as a leader in Data Analytics at European level. The appointed experts are spread over 6 countries and are also getting support from the technical and media teams at NetBooster.
DnA by NetBooster is at the crossing point of several expertise:
- Multi-channel project management
- Data-related media strategy
- Tools and data management architecture
- Adhoc developments of data-dedicated tools (data visualisation, dynamic connected interface, personalisation, connections to APIs…)
- Research in modelling and prediction
“I am always surprised when I see who little data is used to manage online media investment. Can you evaluate the real impact each of your different campaigns has on your revenue? How are these campaigns interacting with each other? I think these are crucial questions.”, comments Kristoffer Ewald, DnA by NetBooster Director.